Trending UX Research & Insights

Adobe Experience Manager (AEM) explained

B2B buyers want engagement on their terms (they want to direct their journey), more channels to engage across, more convenience and efficiency with purchases, and relevant experiences throughout their whole journey. Conducting “business as usual” is no longer an option.

Building an effective content strategy framework

Effective content marketing is a critical strategy that offers your users the information they need as they move through the sales funnel, from research to decision.

Impact of digital transformation on healthcare

Digital transformation is shaking up the healthcare industry in a big way.

How to create an effective content strategy

To create your content strategy, you’ll want to consider how you’ll also build a content calendar, how you will organize your content ideas, how often you will publish content, and how flexible your content calendar is. You should also plan to: