Audience insights

Behavior flows, user personas, and journey maps to help you understand your audience and what they expect from your digital experience.

In-depth audits & evaluations

Marketing, UX, and technology audits which reveal improvements and optimizations that address core issues and deliver actual performance.

Tailored technology

CMS, CRM, and Marketing Automation platform guidance that enable your project objectives, not hinder them.

Business requirements

Technical requirements, timelines, visual scorecards, costs, and KPIs to help you deliver digital projects confidently.

UX design

UX design, UI design, and landing pages, tested and validated before you begin a large-scale enterprise project.

Digital strategy

Content, SEO, PPC, email and digital marketing strategies that ensure the successful launch and ongoing performance of the project.

The Pathfinder™ Discovery Process

1. What should we fix first?

We analyze your data, evaluate the current experience, and speak with your customers to uncover gaps and find new opportunities.

2. What should we build?

We develop user journeys, content strategies, UX, and UI design that eliminate gaps and develop initiatives that take advantage of newly revealed opportunities.

3. What will it take to ship?

Technical requirements, timelines, visual scorecards, costs, and KPIs to help you deliver digital projects confidently.