digital transformation research & insights

It wasn’t the budget. It wasn’t the timeline. It wasn’t even the technology. The project was set up to fail long before anyone wrote a line of code or pushed a pixel.

Most website redesigns fail because companies focus on tech and visuals before strategy. Development is binary, it works or it doesn’t. But design is about user experience, and that’s harder to get right.

If you’re not breaking down what really caused positive performance, you’re flying blind. Scrutinize your wins. Interrogate every case study. Because hope isn’t a strategy and neither is blind optimism.

UX breaks when it's treated as a design phase instead of a continuous responsibility—if it’s not embedded through development and launch, the experience users get won’t match the one that was designed.

Generative search changes the rules. You’re no longer optimizing just for rankings—you’re optimizing to be cited, summarized, and trusted by AI.

Paid media fails when it ignores UX. SEO fails when it’s divorced from real behavior. A strategic assessment reveals how disconnected platforms, siloed teams, and misaligned goals are suppressing your performance—and what to do about it.