Trending UX Research & Insights

Back to (digital) basics

How do the best marketers create memorable brands, effective content, and engaging user experiences? More brands should get it right after 20+ years of digital marketing - the information is out there, and here's how you can implement it and win.

Generative AI is using your content

Platforms like Google SGE, Bing Copilot, and ChatGPT summarize content directly in the result interface. The user often gets their answer without leaving the search page.

Why ad dollars alone aren’t enough to drive digital growth

Without a conversion-focused user experience (UX) that builds trust, guides users, and complies with regulations, even the best ad campaigns will fail to convert.

Digital marketing strategies for sustainable growth and engagement

Digital marketing is about more than just using the right tools—it's about creating a cohesive strategy that aligns with business goals and engages audiences effectively.

Cost savings and competitive advantage: The benefits of UX strategy in healthcare

As healthcare organizations continue to embrace digital transformation projects, many leaders are turning to user experience (UX) strategy to drive these efforts.

Adopting digital technology in healthcare can lead to cost savings of up to 3% for healthcare providers.

Digital transformation is rapidly changing the healthcare industry, providing patients with more convenient and efficient care while also reducing costs for healthcare providers.