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Brand transformation for a cutting-edge biotech
Biotech
Overview
“Our goal was to find a way to look completely differentiated from everyone else. This is a rare opportunity, this is untapped biology and we didn't want to get people to land on the website and say, ‘oh we see blue, we see the standard colors used in the industry. We wanted it to be an immediately recognizable brand." - Stefan Riley, Inozyme.
solutions
Project outcomes
Challenges
Inozyme needed to develop an immediately recognizable brand, a redesigned and reimagined website, and a social media presence to differentiate themselves from other Biotechnology brands. They wanted to develop digital marketing capabilities that further extend Inozyme’s brand presence, a robust and scalable content managed marketing platform, and clear, accessible information for patients, their families, doctors, future employees, and investors.
Solutions
Agency 39A conducted mission, vision, and values workshops to extract brand identity and a series of design sprints to excavate existing content and brand assets. Our approach involved the entire leadership and scientific teams in hands-on concept development and future-state visioning exercises.
We developed a digital strategy that defined content, brand identity, user experience, and digital marketing tactics. We then simplified and improved content that more effectively connects with patients, their families, doctors, future employees, and investors.
We developed a new visual identity defining color, pattern, typography, visual and verbal tone and style. Next, we art directed and executed of original lifestyle and portrait photography, and designed and developed a robust and scalable content management system on the Webflow CMS. Our work also included art direction and collaboration on the development of advanced scientific illustrations that demonstrate mechanisms of action.
Results
Agency 39A reimagined and improved the brand identity for Inozyme, providing advanced digital marketing capabilities, improved search rankings, site and social media engagement, and improved user experience with updated scientific and human-centered content.
Read more about our partnership with Inozyme and our approach to their rebrand in Fierce Pharma.
