results
Digital readiness:
Medium: Advance your digital capabilities
You are ready to leverage the use of digital tech to achieve differentiation for customer engagement through the digitization and automation of core processes, expanding omnichannel capabilities, developing marketing automations, optimizing your content strategy, developing high-value assets including software and data, and creating robust digital marketing and commerce platforms.
Here are the essential areas to focus on for continued acceleration:
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Content Management & SEO
Ensuring that you have an effective content approval workflow, use tag managers appropriately, and implement SEO best practices can help improve your site's visibility and user experience.
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Localization & Accessibility
If you serve a global audience, it's important to localize content and ensure that your site is accessible to all users.
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Development Practices
Avoiding hardcoding, keeping business logic independent of presentation, and following a DevOps approach can make your development process more efficient and flexible.
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Analytics
Using analytics to understand user behavior can provide valuable insights that can help you improve your site and applications.