Establishing the single most effective channel for B2B buyers through enterprise-scale technology, strategy, and implementation.
B2B commerce, or Business-to-Business commerce, is the process of selling products or services between businesses through an online sales portal. It's a crucial aspect of modern business operations, enabling companies to engage with other businesses globally. By leveraging B2B commerce, businesses can streamline their sales processes, reach a wider audience, and increase revenue.
B2B commerce capabilities encompass the ability to create and manage online sales platforms that cater to the specific needs of businesses. Key capabilities include product catalog management, customer relationship management, order management, and analytics. B2B commerce professionals possess strong technical skills, a deep understanding of business operations, and a customer-centric mindset to create platforms that enhance business transactions and drive revenue growth.
In application, B2B commerce is used across various industries such as manufacturing, wholesale, technology, and services. It's applied in areas like online sales, supply chain management, and customer relationship management. The B2B commerce approach focuses on understanding the needs of business customers, creating user-friendly online sales platforms, and making data-driven decisions to enhance customer experience and business performance.
The impact of effective B2B commerce is substantial. It leads to improved business relationships, increased sales efficiency, and successful delivery of business objectives. By leveraging B2B commerce, businesses can create an efficient sales process that not only meets the needs of their customers but also drives business growth and gives them competitive advantage.