What is Digital Transformation?
Digital transformation is a restructuring of how an organization uses technology, people, and processes in pursuit of new business models, revenue streams, and product or service offerings brought about by changes in audience expectations.
The benefits? Increased operational efficiency, more resilient and diverse capabilities, while unlocking new value for employees, customers and your shareholders.
Our Process for Developing Mature Digital Capabilities through Digital Transformation
Step 1: Defining your digital transformation objectives
Our strategists work with you to ground your digital transformation in terms of target business outcomes. Digital business is often defined through the lens of the customer experience, and although a key driver for business outcomes, the customer experience is one of many key components in a successful digital transformation program. Transformation objectives often map to the following needs|:
- Improving the digital customer experience and user experience to improve brand value, revenues, productivity and retention
- Optimizing internal processes to lower cost, improve productivity, integrate partners and create differentiated offerings
- Redesigning operations to improve organizational capabilities, flexibility and cost-effectiveness
- Leveraging insights from analytics to improve decision making, improve offerings, and gain a competitive advantage in the marketplace
You will have a unique set of transformation objectives and different priorities, but this is a grounding first step for organizational alignment.
Step 2: Understanding the technology landscape
Disruptive mobile, wearable, and mixed reality technologies now serve as the foundational building blocks – some mature, some emerging – in the new digital business platform ecosystem. We help you form a holistic view across all these enablers can help to maximize business benefits and unlock new forms of value in the years ahead.
Step 3: Envisioning your future platform for digital business
Based on your needs, we help you identify and select the right combinations of these technologies to achieve your strategic business goals. Improving the customer experience, optimizing the digital workplace, transforming business processes, and simplifying management are all part of the foundational strategy that will help your business evolve.
Step 4: Developing the digital services capability
Innovative products and services require a new competency that defines of how you design, develop, deploy, manage and continually evolve your digital services. Agency 39A helps you as your implementation partner as well developing the competency to continually innovate.
We augment our implementation capabilities with consultative expertise that can be leveraged to develop fully-operational internal innovation, CX and UX studios, defining the org chart, and helping you acquire the right talent to sustain and scale your investment.
Step 5: Preparing your business for digital innovation
Having established the organizational design for digital business, we will help you identify the technologies that most effectively achieve your strategic goals. Instead of monolithic platforms that are tied to an inflexible innovation strategy, we will help you design a platform of cloud-based, distributed services from best-in-class providers - ensuring the most flexible and tailored solutions possible.
Step 6: Designing a successful transformation journey
Transformation is a process and during the journey to the future platform you will still support and maintain existing applications and infrastructure. While some elements may be retired or modernized, other elements may need to co-exist and be integrated into the new platform.
An agile and iterative journey to the future platform will optimize infrastructure, simplify management, improve the user experience, and transform business processes. This ensures that your business can gain early benefits from the transformation while systems integration continues forward.