research & insights

For CDMOs, CROs, and other complex B2B life sciences firms, a website is more than a credentialing tool

Life Sciences organizations are revisiting the foundational systems that support their digital, commercial, and operational functions.

What are the pitfalls and challenges of working with traditional agencies? Surface-level fixes, misaligned technology decisions, and assumption-based discovery often lead to underperforming projects.

UX breaks when it's treated as a design phase instead of a continuous responsibility—if it’s not embedded through development and launch, the experience users get won’t match the one that was designed.

Most website redesigns fail because companies focus on tech and visuals before strategy. Development is binary, it works or it doesn’t. But design is about user experience, and that’s harder to get right.

If you’re not breaking down what really caused positive performance, you’re flying blind. Scrutinize your wins. Interrogate every case study. Because hope isn’t a strategy and neither is blind optimism.