Building the Ultimate Internal Agency with 4 Key Roles

February 9, 2024

February 2024

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EXECUTIVE SUMMARY

This week we discuss how to develop and manage an internal agency with 4 key design and innovation roles - from design research to low-code engineering and the processes and frameworks that drive great work

In this episode of the "40 Front Doors" podcast, we focus on running a lean internal agency with four key roles: design researchers, digital strategists/content strategists, UX/UI designers, and low-code engineers. Our discussion explores how these roles, when working together effectively, can deliver outsized results, emulating the output of a much larger team. The discussion also highlights the importance of a well-defined process, including design sprints, content strategy, user stories, funnel design, and low-code engineering, to ensure the success of an internal agency.

Episode details

In this episode of the "40 Front Doors" podcast, we focus on running a lean internal agency with four key roles: design researchers, digital strategists/content strategists, UX/UI designers, and low-code engineers. Our discussion explores how these roles, when working together effectively, can deliver outsized results, emulating the output of a much larger team. The discussion also highlights the importance of a well-defined process, including design sprints, content strategy, user stories, funnel design, and low-code engineering, to ensure the success of an internal agency.

Shanon Marks

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CEO

Host

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