Where is everybody?

January 31, 2024

January 2024

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EXECUTIVE SUMMARY

We're answering the big question "where is everybody?" and offering the reasons why organizations struggle to build awareness, drive traffic, and create engagement – and the steps you can take to make a measurable impact on your business.

In this episode of the digital strategy and user experience podcast, "40 Front Doors," we unpack the question, "Where is everybody?" Drawing parallels with the Drake Equation, we explore why many businesses, despite knowing the importance of SEO, technology, and user experience, fail to achieve their goals. The answer lies in the lack of sufficient and sustained investment in strategy, design, research, and marketing, with many companies spending less than 10% of their operating budget on ensuring digital success.

Episode details

In this episode of the digital strategy and user experience podcast, "40 Front Doors," we unpack the question, "Where is everybody?" Drawing parallels with the Drake Equation, we explore why many businesses, despite knowing the importance of SEO, technology, and user experience, fail to achieve their goals. The answer lies in the lack of sufficient and sustained investment in strategy, design, research, and marketing, with many companies spending less than 10% of their operating budget on ensuring digital success.

Shanon Marks

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CEO

Host

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