Data-Driven Branding
August 2, 2023
August 2023
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EXECUTIVE SUMMARY
How can brands differentiate themselves in a global marketplace that expands by 500,000 new users every day? Businesses have an opportunity to leverage immense amounts of widely-available data to create unique and audience-centric brands. Here's how.
This episode discusses the importance of data-driven brand strategies in today's competitive market. Brands are encouraged to use keyword research and search intent data to understand their audience's needs, fears, and desires, and to differentiate themselves from their competition. We explore how successful brands are those that create intimate relationships with their customers, leverage data to understand their audience, and continuously innovate to meet emerging needs.
Episode details
This episode discusses the importance of data-driven brand strategies in today's competitive market. Brands are encouraged to use keyword research and search intent data to understand their audience's needs, fears, and desires, and to differentiate themselves from their competition. We explore how successful brands are those that create intimate relationships with their customers, leverage data to understand their audience, and continuously innovate to meet emerging needs.
Shanon Marks
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CEO
Host
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