Wintrust

Financial services brand strategy and experience design

Stand out with unique branding

Be found with effective digital marketing

Engage with captivating user experiences

Challenge

Wintrust is a financial holding company that operates 15 chartered community banks in northern Illinois and southern Wisconsin. Each community bank maintained its own unique brand and digital platform. Agency 39A developed a strategy for a customer experience that brought all 15 sites into a unified digital brand platform

Solution

Our work began with a content assessment, stakeholder research, and a design sprint to determine the scope, scale and focus of the program. We began designing a unified visual language and a set of dynamic templates on a robust content management platform.  Our work ensured a seamless experience for all of the community banks, preserving link paths to key functions while improving the site experience. 

Results

We designed, developed, and implemented a series of flexible and responsive content managed templates that could be leveraged across all of Wintrust’s business units as well as their flagship digital platform. Our work extended the reach of the Wintrust brand to each community bank while retaining key features and attributes of its subsidiaries.

Project Capabilities

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