Our work began with a content assessment, stakeholder research, and a design sprint to determine the scope, scale and focus of the program. We began designing a unified visual language and a set of dynamic templates on a robust content management platform.  Our work ensured a seamless experience for all of the community banks, preserving link paths to key functions while improving the site experience. 

We designed, developed, and implemented a series of flexible and responsive content managed templates that could be leveraged across all of Wintrust’s business units as well as their flagship digital platform. Our work extended the reach of the Wintrust brand to each community bank while retaining key features and attributes of its subsidiaries.