Inozyme

Brand transformation for a cutting-edge biotech

Challenge

Inozyme needed to develop an immediately recognizable brand and a redesigned and reimagined website and social media presence to differentiate themselves from other Biotechnology brands. They wanted to develop digital marketing capabilities that further extend Inozyme’s brand presence, a robust and scalable content managed marketing platform, and clear, accessible information for patients, their families, doctors, future employees, and investors.

Brand-aligned scientific illustrations and mechanisms of action

Solution

Agency 39A conducted mission, vision, and values workshops to extract brand identity and a series of design sprints to excavate existing content and brand assets. Our approach involved the entire leadership and scientific teams in hands-on concept development and future-state visioning exercises.

Detailed scientific illustrations clearly convey complex scientific concepts

We developed a digital strategy that defined content, brand identity, user experience, and digital marketing tactics and simplified and improved content that more effectively connects with patients, their families, doctors, future employees, and investors.

We developed a new visual identity defining color, pattern, typography, visual and verbal tone and style, art directed and executed of original lifestyle and portrait photography, and designed and developed a robust and scalable content management system on the Webflow CMS. Our work also included art direction and collaboration on the development of advanced scientific illustrations demonstrating mechanisms of action.

Original photography delivers brand authenticity

Result

Agency 39A reimagined and improved the brand identity for Inozyme, providing advanced digital marketing capabilities, improved search rankings, site engagement and social media engagement, and improved user experience with updated scientific and human-centered content.

The redesigned and reimagined Inozyme website combines unique scientific illustrations, clear content, and effective user experiences

Read more about our partnership with Inozyme and our approach to their rebrand in Fierce Pharma.

Project Capabilities

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