Podcast: Where is everybody?
April 24, 2025
April 2025
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In this episode of the digital strategy and user experience podcast, "40 Front Doors," we unpack the question, "Where is everybody?" Drawing parallels with the Drake Equation, we explore why many businesses, despite knowing the importance of SEO, technology, and user experience, fail to achieve their goals. The answer lies in the lack of sufficient and sustained investment in strategy, design, research, and marketing, with many companies spending less than 10% of their operating budget on ensuring digital success.
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Episode details
In this episode of the digital strategy and user experience podcast, "40 Front Doors," we unpack the question, "Where is everybody?" Drawing parallels with the Drake Equation, we explore why many businesses, despite knowing the importance of SEO, technology, and user experience, fail to achieve their goals. The answer lies in the lack of sufficient and sustained investment in strategy, design, research, and marketing, with many companies spending less than 10% of their operating budget on ensuring digital success.
Shanon Marks
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CEO
Host
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