Redesign Content Flows To Capture Information
July 30, 2023
July 2023
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EXECUTIVE SUMMARY
Redesign Content Flows To Capture Information
In today’s digital age, when so many customers are buying online or via their mobile devices, a fully functional and appealing website is a crucial aspect of any business’s success. A well-designed website can attract and retain customers, improve user experience and, ultimately, lead to increased sales.
If a company’s website isn’t performing as intended, a complete overhaul may be an obvious solution, but it can also be costly and time-consuming. Thankfully, it’s not always necessary to redesign the entire site to achieve desired results. Here, 19 Forbes Agency Council members explore some simple tweaks that can improve a branded website’s customer experience and discuss the potential returns on investment from making these changes.
If you want to see double- to triple-digit increases in engagement and conversion, redesign content flows in accordance with a click path that captures information at every point. Soft calls to action that users ignore will provide as much information as the hard CTAs they click. Getting visibility into user motivation at this level of resolution will supercharge a content strategy while improving conversion and engagement. - Shanon Marks, CEO, Agency 39A
Episode details
In today’s digital age, when so many customers are buying online or via their mobile devices, a fully functional and appealing website is a crucial aspect of any business’s success. A well-designed website can attract and retain customers, improve user experience and, ultimately, lead to increased sales.
If a company’s website isn’t performing as intended, a complete overhaul may be an obvious solution, but it can also be costly and time-consuming. Thankfully, it’s not always necessary to redesign the entire site to achieve desired results. Here, 19 Forbes Agency Council members explore some simple tweaks that can improve a branded website’s customer experience and discuss the potential returns on investment from making these changes.
If you want to see double- to triple-digit increases in engagement and conversion, redesign content flows in accordance with a click path that captures information at every point. Soft calls to action that users ignore will provide as much information as the hard CTAs they click. Getting visibility into user motivation at this level of resolution will supercharge a content strategy while improving conversion and engagement. - Shanon Marks, CEO, Agency 39A
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