What is User Experience?


User experiences have the power to engage your audience or push them to your competitors. Here’s our methodology for creating innovative user experiences with impact:

User experiences have the power to engage your audience or push them to your competitors. Here’s our methodology for creating innovative user experiences with impact:

User Experience Design (UX)

User experience (UX) design is the design process that creates usable products and engaging services that provide relevant experiences for their users. UX design is an end-to-end design process that shapes how we become aware of a product or service, how it it used, and how it can be improved.

UX Design is the process of synthesizing research, business and user requirements, copywriting, information design, and technology into desirable products and valuable services that anticipate, meet, and exceed the needs of their users.

A great user experience is the result of a disciplined approach to design. UX is what creates engagement with your audience, customer loyalty, business efficiency, and innovations that define a brand. A great user experience reinforces and amplifies positive brand perception and the value of a product or a service.

User Interface (UI) Design

Our User Interface (UI) designers bring together concepts from branding, UX design, visual design, and animation to create engaging, brand-aligned applications, web experiences, and digital interfaces.

Great user interface design, sometimes referred to as visual design, becomes the defining touchpoint of your digital brand - going much further than the application of logo, color, and typography. Effective UI design incorporates those materials while integration movement, pattern, behavior, and function into an interactive experience that conveys your brand value to each user.

Design Research

Effective design research is built on trust. Our researchers rely on a variety of tools and technologies to ensure we capture every detail and insight while developing psychological safety and trust with our participants. We have developed turn-key frameworks that can be implemented rapidly, capturing group insights through remote and in-person workshops, and observation guidelines and research principles for direct observation and one-on-one interviews.

Our design researchers ask questions that increase their understanding of the people they serve and the world around them. By combining users’ needs with business requirements, we create exceptional experiences. Our researchers contribute insights that help our designers, developers, and strategists:

  • Improve continuously
  • Reduce complexity
  • Conduct experiments
  • Build creatively
  • Connect compassionately

Journey Mapping

User journey mapping (also called customer mapping) is the process of creating a visual story of the interactions users have with your brand. These visualization tools help you step into your customer’s shoes and see the challenges and obstacles they face from their perspective. The process provides insights into common pain points and how to improve those.

Our design researchers and UX designers work closely to help you create a detailed blueprint of your users behavior.

  • Providing visibility into how users become aware of your product or service, how the engage and interact with it, and how they find workarounds when they encounter frustrations and pain
  • Creating a roadmap to guide better technology investments and user experience design decisions
  • Finding efficiencies in complex processes that can lower operational cost
  • Identifying innovation opportunities for new products and services

Usability Testing

Usability testing occurs throughout UX design and ensures that the service or product we are creating meets the needs of your user.  Our UX teams identify problems before they are coded - saving time and money. Usability testing is also a cost-saving measure isolating and addressing issues early before design becomes coded into a specific technology.

Our UX teams collect qualitative and quantitative data and determine the effectiveness of the design and the users ability to navigate, understand, and interact with it. Usability tests often examine:

  • If participants are able to complete specified tasks successfully
  • Identify how long it takes to complete specified tasks
  • Address accessibility issues
  • Determine user satisfaction and areas of frustration
  • Identify changes required to improve user performance

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