The e-commerce industry is a broad collection of online retailers with unique business challenges. This industry has seen tremendous growth since early 2020, largely due to the impact of COVID-19 on traditional methods of buying and selling goods and services in person.
E-commerce businesses are inherently digital, but there is still plenty of innovation opportunity and room for transformation. Agency 39A partners with online retailers to provide e-commerce services including strategy, website design, and digital marketing capabilities.
Defining the E-commerce User Experience
Recent e-commerce growth trends have created a slew of processing issues for online businesses:
- The supply chain is strained and desperate for innovation.
- Small businesses struggle to scale rapidly and find a competitive advantage in an already saturated market.
- Cybersecurity is a constant threat that impacts e-commerce privacy and security practices.
- Technology processes are disjointed and create a lackluster experience for front-end and back-end users.
We work with e-commerce clients to find digital solutions for each of these problem areas.
Our process begins by outlining the user experience through user research and innovation workshops. We work with our clients’ internal and external users to interview, observe, and measure both employee and customer experiences. Based on these conversations, we identify gaps in the business model that are ripe for innovation. Our research team shares recommendations with internal stakeholders and the broader team, and then these suggestions inform the visual designs and prototype phase.
Collaboration early on enables us to establish alignment on key initiatives and work towards a shared vision from day one. During this phase we also identify key performance indicators (KPIs) that will guide us as we continue to iterate on the proposed digital solutions.
Along with newfound e-commerce industry challenges, new opportunities have appeared on the scene. Our mobile-first society has changed the buying process: more consumers are making mobile purchase decisions than ever before. Cleaner tech and integrated systems have introduced smooth payment gateway processes for credit cards, which increases sales for digital retailers and customer experience for buyers.
Agency 39A surveys the market to assess opportunities and devise an e-commerce strategy that can reach business goals and build brand loyalty. We rely on user research findings and collaboration to implement digital transformation from end-to-end.
Optimizing Websites for E-Commerce
An online store is the most important touchpoint for e-commerce retailers. Your e-commerce website is akin to a brick and mortar store: it’s where your products live, where your consumers view product information, and it’s how you make e-commerce sales that enable you to reach your business goals.
We offer end-to-end web development services beginning with website design and continuing through launch and optimization. Our industry knowledge combined with user research, best practices, and innovative digital designs creates a high-quality site that is worthy to compete with today’s top retail brands.
Agency 39A prioritizes website page performance to provide the best user experience for client consumers. We optimize on-site load times and features like e-commerce plugins to create an innovative but intuitive web experience for both front-end and back-end users.
E-commerce Marketing and SEO
Agency 39A works as an e-commerce marketing agency for our online retail partners. We develop an e-commerce marketing strategy based on user research findings, best practices, and our clients’ competitive advantages and product ideas.
As social media continues to evolve, so does its effect on e-commerce. Features like Instagram Shopping and TikTok Shopping have integrated the retail experience into consumers’ mobile devices even further than before. Data from Forbes shows that two-thirds of today’s consumers utilize social media during the buying process. We help our clients focus on the social media channels that best align with business goals for a cohesive brand experience. This also helps optimize marketing efforts and ensure that the clients are using the right mediums for their message.
The adage of “if you build it, they will come” no longer applies to online businesses and e-commerce platforms. Search engine optimization (SEO) is a vital component of a successful e-commerce marketing strategy. This is the practice of conducting keyword research to identify relevant search terms, and then optimizing your web pages with these SEO terms in order to gain traffic. Agency 39A works with e-commerce websites to conduct technical SEO audits, implement link building campaigns, and identify areas of keyword focus and opportunity.
Our work with B2C digital retailer Pro One provides a great case study on e-commerce services with both social media and SEO. Pro One is an innovator in the water filtration sector that sought to increase brand awareness and consumer loyalty with a strong digital marketing presence. We worked with their team to discover new opportunities for business growth within untapped areas of the market.
Our process started with a co-creation to outline the KPIs and strategic objectives for Pro One’s revamped marketing strategy. We held interviews with Pro One consumers, conducted market research, and identified competitive advantages to use in future marketing efforts. Agency 39A identified YouTube as an area of digital opportunity for the client and decided to focus on this social media channel to create educational content. We produced a series of short YouTube ads that told the Pro One story in a clever, illustrative way. These ads helped build a brand story that emphasized transparency and resonated well with consumers.
On the client’s e-commerce website, we conducted long tail keyword research and identified search terms that would amplify volume to the site. We built a strong SEO campaign around this keyword strategy and improved not only SEO ranking but page performance and, ultimately, sales. These efforts showcase the power of a well-rounded digital marketing strategy to unlock potential and optimize brand efforts for e-commerce organizations.
If 2020 taught us nothing else, e-commerce is the future of retail. It’s convenient, it’s innovative, and it’s the best way to meet consumers where they are on their user journey. Online retailers can transform their business with a strong digital strategy. Agency 39A works with retailers to optimize marketing efforts, build a strong brand presence, and rapidly scale their online stores and e-commerce platforms.