Challenges: 

Wintrust required a cohesive brand identity to unify its 15 chartered community banks. This necessitated understanding and addressing customer pain points, creating a consistent navigation model across all banks, and designing a seamless user experience with centralized access to key functionalities. Additionally, they needed a content strategy to eliminate redundancy, meet user needs, and enhance keyword performance.

Solution: 

We began by conducting stakeholder interviews, which informed our understanding and shaped a collaborative design sprint to refine the program's scope, scale, and focus. Our team performed a content gap assessment to evaluate existing content and identify areas needing new material. Agency39A developed an enhanced information architecture to support all 15 community banks, ensuring universal access to centralized account management functionality and supporting content. We designed, prototyped, and tested new user experiences, creating comprehensive wireframes and user interfaces for seamless deployment within Adobe Experience Manager (AEM) 

Results: 

Agency39A designed and developed content-managed templates for Wintrust, extending the brand's reach across all business units and their flagship digital platform. Our solutions ensured a seamless experience for each community bank while preserving key features and attributes of its subsidiaries. By retaining link paths to essential functions and enhancing overall site experience, we unified Wintrust’s brand  improving user satisfaction across the board.