Challenges: 

Quantori, an end-to-end digital IT service provider for the life science and healthcare industries, faced significant challenges in engaging B2B decision-makers online. Many life science organizations lack the necessary tools, talent, and resources for effective digital marketing and content development. Quantori's existing digital platform was limited in brand expression and content performance. To stand out from the competition and effectively engage B2B buyers, they needed improved search rankings and keyword performance.

Solutions: 

Agency39A tackled Quantori's challenges with a comprehensive approach, leveraging design thinking, design research, user experience design, brand strategy, SEO and content strategy, and digital marketing strategy. Our work began with a digital maturity assessment to define Quantori’s brand, digital, content, and organizational needs. We then conducted design sprints to evaluate existing content and brand assets, involving leadership and scientific teams in hands-on concept development. We developed a robust content strategy that informed the vision, values, and value proposition. Our digital strategy redefined content, brand identity, user experience, and digital marketing tactics tailored for B2B audiences. This resulted in more impactful marketing content targeting B2B decision-makers and buyers. Additionally, we implemented comprehensive site analytics, performance management, and reporting to ensure Quantori stays focused on engaging its B2B audience effectively.

Results:

Agency39A revitalized the Quantori brand, crafting keyword-rich digital marketing content and a robust digital strategy that fuels ongoing growth and performance. Our reimagined content strategy effectively targets B2B life science innovators, enhancing digital marketing efforts. We developed a dynamic and extendable design system to support new digital and traditional media, including web templates, social media, and offline marketing materials. By leveraging user insights, research, digital marketing strategy, and UX design, we evolved Quantori's digital brand, helping them achieve their communication and awareness goals.