Challenges: 

Paratek faced the challenge of addressing the growing scarcity of novel and effective broad-spectrum antibiotics for bacterial infections. Despite their strong pipeline of therapeutics, they needed to enhance their digital presence to attract investments, strategic partnerships, defense contracts, and top-tier talent. To increase brand awareness among investors, clinicians, researchers, and potential employees, Paratek required a more effective digital marketing strategy, a robust web communications platform, and a dynamic investor relations platform.

Solutions: 

Agency39A began by conducting a digital maturity assessment to define Paratek Pharmaceuticals' brand, digital, content, and organizational needs. We then held design sprints involving leadership and scientific teams to develop concepts and future-state visions. We crafted a comprehensive digital strategy covering content, brand identity, user experience, digital marketing tactics, and a new content strategy reflecting Paratek's mission, values, vision, and value proposition. This included developing a content-managed corporate website to boost brand awareness and talent acquisition. Additionally, we created a dedicated Medical Affairs website for healthcare professionals, enhancing communication and information exchange. We also developed a custom Investor Relations (IR) platform, offering real-time stock and financial performance data and SEC filings, providing a cost-effective, flexible, and functional alternative to the Nasdaq-provided IR solution.

Results: 

Agency39A leveraged user insights, research, and strategic UX design to evolve Paratek Pharmaceuticals' digital brand, helping them achieve their communication and awareness goals. As Paratek's ongoing strategic design and technology partner, we developed ADA-compliant digital platforms featuring a reimagined content strategy, keyword-rich content, and robust scientific information for healthcare professionals. These platforms showcased the broad applicability of Paratek’s therapeutics, their culture of innovation, and opportunities for researchers to join their cutting-edge team. Our content-managed Medical Affairs website provides comprehensive resources, including Medical Information Requests, Publications, Presentations, Grants, Funding, Product Resources, and Disease Education. Additionally, our robust Investor Relations (IR) platform reports on corporate governance, stock prices, SEC filings, news, presentations, information requests, and FAQs. This multifaceted approach ensured Paratek’s digital presence effectively communicated their pipeline's potential and attracted top-tier talent and investors.