Challenges:

Everlywell's SEO underperformed, and lacked  customer benefits-driven messaging. -and  user experiences that support  engagement and conversion. Everlywell’s product presentation, checkout processes, and user flow’s t prevented  better conversion rate performance. The lack of a flexible  design system made collaboration difficult for internal marketing and agency partners  while amplifying  brand inconsistencies.

Solutions: 

Agency 39A conducted content strategy workshops to develop user journeys, content blueprints, SEO strategies, and benefits-driven messaging for B2B and B2C audiences. We refined product presentations, marketing content, calls-to-action, and checkout processes to boost customer journeys and revenue. We launched a cloud-based design system to cut marketing costs and streamline collaboration, ensuring consistency across all digital touchpoints.

Results:

Our strategy produced a 10% increase in average order value through new marketing strategies, SEO keyword strategies, content, user experiences, and user journey optimizations. Our cloud-based design system streamlined multi-agency collaboration, reduced brand inconsistencies, sped up design processes, and cut costs.