Challenges:

CBM faced the challenge of creating a brand that conveyed the uniqueness of their collaborative, partner-focused approach to drug development. As a B2B life sciences organization, they needed digital marketing efforts that delivered technical, scientific content while boosting search performance and keyword rankings. This required developing a comprehensive portfolio of digital and traditional marketing tools for implementation across the web, social media, conferences, media placements, broadcast, talent acquisition, and client onboarding.

Solutions: 

Our work swiftly created an interim identity for CBM, removing ineffective legacy content and visual elements. Agency 39A designed a digital marketing strategy to address CBM’s immediate needs while developing a long-term brand and digital strategy. Simultaneously, our teams conducted a design sprint to define the future of the CBM website. We collaborated closely with CBM leadership, scientists, and business development teams to decode the value proposition, highlight key technologies, and illustrate unique workflows and processes. We also navigated the regulatory hurdles of Biotech advertising on digital platforms. With a deep understanding of CBM and the market, Agency 39A developed keywords to improve search rankings and advanced CBM’s visual language to strengthen brand identity. Our efforts resulted in a new identity system, revised logomark, a keyword-rich content strategy to drive search performance and lead generation, and a conversion-focused website strategy to leverage increased site traffic.

Results: 

Agency39A empowered CBM’s marketing team with impactful mission-critical content and visual assets, instantly elevating the brand at key industry and talent acquisition events, as well as in digital marketing campaigns. We rapidly deployed the interim identity on social media, giving CBM an edge over competitors. Our reimagined identity system, including a redesigned logomark and visual brand elements, along with  keyword-rich content strategy, enhanced technical and marketing content. We also developed performance-focused analytics, custom reporting dashboards, and Biotech PPC Google Ad campaigns that navigated regulatory hurdles. The result was a robust portfolio of marketing materials, enabling CBM to attract, engage, and convert new business effectively.