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Designing The Surgical Experience of the Future

Healthcare

Overview

MD Anderson, a premier cancer care provider, embarked on a journey to revolutionize the patient and caregiver cancer surgery experience. The initiative aimed to uncover opportunities for enhancement in both back-end operations and patient-facing interactions. Our strategy was deeply rooted in UX design, UI design, Design Research, Service Design, Digital Transformation, Rapid Prototyping, and Project Management methodologies.

solutions

Design Research
Digital Product Development
Digital Strategy
Mobile Application Development
Patient Experience Design
Rapid Prototyping
Project Management
Persona Development
UI & Visual Design
Service Design
User Journey Design
UX Design

Project outcomes

Challenges

Through comprehensive stakeholder interviews involving a diverse group of patients and providers, a series of challenges were identified. These challenges encompassed both back-end processes, including materials management, and front-end processes that directly involved patients and caregivers, including interactions with clinical staff. The areas of concern spanned intake, pre-op, surgery, post-op, discharge, materials and inventory management, technology and communication, and industry best practices.

Solutions

Drawing from the insights gathered from interviews, secondary research, and competitive research, a solution was proposed in the form of a mobile application. The mobile application was the result of human-centered UX and UI design activities, designed to enable a seamless surgical experience for care teams, staff, patients, and caregivers. The mobile application prototype, improved through rapid prototyping and usability testing, assists caregivers and patients in managing their surgery plan, establishing surgery preferences, setting reminders and notifications, utilizing geolocation and wayfinding, and completing follow-up questionnaires.

Results

The resulting mobile application significantly enhanced MD Anderson's ability to communicate effectively, thereby reducing patient confusion and frustration. This initiative provides a path to increased patient/caregiver confidence and agency. Furthermore, the improved transparency and efficiency in staff communications, facilitated by the application, ensure that MD Anderson can identify and resolve obstacles throughout the surgical experience, leading to less stressful patient and staff experiences.

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