Marketing Data Analyst
Overview
Agency 39A, we propel visions forward through digital transformation. Specializing in human-centered UX, effective Content Strategy, SEO, and data-driven marketing, we optimize digital landscapes for standout brands. Trusted by leading hospitals, life sciences, biotechs, and Fortune 500 companies, we accelerate innovation and drive digital transformation.
As a Marketing Data Analyst, you will play a crucial role in helping us and our clients stand out, be found, and engage effectively.
Agency 39A is committed to fostering a diverse and inclusive workplace. We encourage candidates from all backgrounds to apply. Join us in our mission to create lasting change through innovative solutions and be part of a team that's redefining the digital landscape.
Responsibilities
- Provide weekly internal SEO performance status reports for each client using SEMrush.
- Identify and track total ranked keywords, trends, new and improved keywords, lost or declined keywords.
- Utilize Google Search Console to report on average keyword positions, trends, clicks, impressions, CTR, and trends.
- Deliver weekly internal website analytics performance status reports for each client.
- Analyze sessions, users, channel sources, goal conversions, and trends.
- Generate weekly internal PPC performance status reports for each client.
- Assess ad spend, conversions, conversion rates, CPC, and trends.
- Meet with the internal marketing team weekly to summarize performance for each client’s marketing services.
- Assist in preliminary data collection for prospective clients.
- Conduct website crawls using Screaming Frog, run PageSpeed Insights for Core Web Vitals, perform accessibility audits using Accessibe, document tech stacks with Builtwith.com, and analyze ranked keywords using SEMrush over the last 6, 12, and 24 months.
Requirements
- Bachelor’s degree in Marketing, Business, Statistics, or a related field.
- Expertise with Google Analytics, Google Search Console, and SEMrush.
- Experience with Screaming Frog, PageSpeed Insights, Accessibe, and Builtwith.com.
- Strong ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
- Adept at queries, report writing, and presenting findings.
- Excellent verbal and written communication skills.