Challenges: 

Inozyme faced the challenge of creating an immediately recognizable brand and differentiating themselves from other Biotechnology companies. They needed a redesigned and reimagined website and a strong social media presence. Additionally, Inozyme sought to build digital marketing capabilities to extend their brand presence, develop a robust and scalable content-managed marketing platform, and provide clear, accessible information for patients, their families, doctors, future employees, and investors.

Agency39A tackled these challenges by developing a distinctive brand identity and a compelling digital marketing strategy. We redesigned Inozyme's website, ensuring it was both visually striking and user-friendly. Our team established a scalable, content-managed marketing platform that delivered clear and accessible information to all stakeholders. Furthermore, we enhanced Inozyme’s social media presence, differentiating them in the competitive Biotechnology landscape and effectively reaching their target audiences.

Solutions: 

Agency 39A addressed Inozyme’s challenges by conducting workshops to define mission, vision, and values, extracting a clear, unique brand identity. Design sprints evaluated existing content and assets, with leadership and scientific teams engaged in concept development and future-visioning sessions. The result was a comprehensive digital strategy covering content, brand identity, UX, and digital marketing tactics.

• Content was streamlined to better connect with patients, doctors, employees, and investors;
• A new visual identity defined color, pattern, typography, and tone;
• Original lifestyle and portrait photography was art-directed and produced;
• A robust, scalable Webflow CMS powered the new digital experience;
• Advanced scientific illustrations demonstrated mechanisms of action, helping translate complex science into understandable narratives.

Results: 

Agency 39A transformed Inozyme's brand identity, delivering advanced digital marketing capabilities, improved search rankings, and enhanced site and social media engagement. Our approach focused on improving user experience with updated scientific and human-centered content. Discover more about our successful partnership and innovative rebranding approach in Fierce Pharma.