Challenges: 

Schools needed a way to support children's immunization schedules and tracking. However, GSK had no digital tools or platforms in place to address these needs. Our research revealed that adolescents were not particularly interested in their health unless it pertained to their sports activities or physical appearance, and were reluctant to involve their parents. Moreover, parents found it difficult to rely on primary care providers to manage their children's immunization schedules.

Solutions: 

The proposed solution was a HIPAA-compliant mobile application that would appeal to adolescents, help parents manage their children's immunization schedules, and assist schools in tracking students' immunizations.The app features enhanced scheduling, reminders, and a user-friendly interface for tracking immunizations, while detailed personas from our research guided the design requirements, informing UX and UI decisions. 

Results: 

Agency39A's piloted mobile app boosted vaccine awareness and adoption, reducing avoidance among adolescents with its engaging and user-friendly design. Parents valued the app's organization and scheduling features for managing immunizations, while schools benefited from its tracking capabilities. The app's success was marked by increased usage of GSK vaccines, improved community health outcomes, and higher vaccine adoption rates.