Clean drinking water can never be taken for granted. As we cope with a changing climate, aging infrastructure, and global political uncertainty; essential, life-supporting water becomes a scarce resource. Pro One believes that although life is complicated, clean drinking water shouldn’t be. CEO Steve Steinway, a water filtration innovator is committed to providing the highest quality water filtration systems to ensure his customers always have access to clean drinking water.
Pro One believes transparency is key to understanding how their filters perform and opted to conduct extensive testing in accordance with NSF/ANSI standards done by an independent certified The ProOne® G2.0 gravity series filter carries the distinguished NSF/ANSI-42 component certification not found with other brands.
Pro One recently completed a replatforming of their webstore, finalized rebranding efforts, and set out to significantly increase their audience while improving SEO and marketing capabilities. Although already a significant and performing eCommerce business, Mr. Steinway knew there was a massive untapped market for the highest quality water filtration solutions beyond his current customer base.
Consumers spent $861.12 billion online with U.S. merchants in 2020, up an incredible 44.0% year over year, according to Digital Commerce 360 estimates. That’s the highest annual U.S. ecommerce growth in at least two decades. It’s also nearly triple the 15.1% jump in 2019.
Online sales accounted for 101% of all gains in retail in 2020. This means sales through all other channels—stores, catalogs and call centers—declined. This is the first time in history that ecommerce sales accounted for all retail sales gains. The previous high was in 2008, when ecommerce accounted for 63.8% of all retail sales growth.
