Pro One USA

Pro One is on a mission to make clean drinking water simple and accessible, we’re helping them find their audience, and their voice.

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Challenge

Clean drinking water can never be taken for granted. As we cope with a changing climate, aging infrastructure, and global political uncertainty; essential, life-supporting water becomes a scarce resource. Pro One believes that although life is complicated, clean drinking water shouldn’t be. CEO Steve Steinway, a water filtration innovator is committed to providing the highest quality water filtration systems to ensure his customers always have access to clean drinking water.

Pro One believes transparency is key to understanding how their filters perform and opted to conduct extensive testing in accordance with NSF/ANSI standards done by an independent certified The ProOne® G2.0 gravity series filter carries the distinguished NSF/ANSI-42 component certification not found with other brands.

Pro One recently completed a replatforming of their webstore, finalized rebranding efforts, and set out to significantly increase their audience while improving SEO and marketing capabilities. Although already a significant and performing eCommerce business, Mr. Steinway knew there was a massive untapped market for the highest quality water filtration solutions beyond his current customer base.

Consumers spent $861.12 billion online with U.S. merchants in 2020, up an incredible 44.0% year over year, according to Digital Commerce 360 estimates. That’s the highest annual U.S. ecommerce growth in at least two decades. It’s also nearly triple the 15.1% jump in 2019.

Online sales accounted for 101% of all gains in retail in 2020. This means sales through all other channels—stores, catalogs and call centers—declined. This is the first time in history that ecommerce sales accounted for all retail sales gains. The previous high was in 2008, when ecommerce accounted for 63.8% of all retail sales growth.

Solution

Agency 39A began a research program to uncover the untapped market and extend Pro One’s marketing and creative capabilities. Research workshops created day-one alignment and provided benchmark KPI’s and strategic objectives for our marketing strategy. Conversations with customers, customer surveying, analytics, web and SEO assessments and persona development painted a clear picture of customer needs and a roadmap for delivering Pro One’s compelling message of water security and quality.

Our team produced a series of YouTube ads, matching Pro One products with millions of potential customers, optimizing Pro One content for SEO, keyword strategies, while fine-tuning their commerce platform. The combination of marketing research, data, expertise and compelling creative has given Pro One a competitive marketing platform and the leverage to outcompete much larger brands.

Transformation

The result: digital marketing capabilities that ensure Pro One’s ability to compete in the global marketplace while providing access to clean drinking water for millions.  Agency 39A delivered improved SEO ranking through a reimagined SEO strategy, improved page performance, and increased sales performance has translated into increased site traffic, higher-performing ad units, increased conversions and revenue. Our work continues to further optimize Pro One marketing performance and support their rapidly scaling eCommerce platform.

Insights & Perspectives

Our insights

Transformation is the only constant.

We work with our clients to deliver transformative digital solutions that go to the core of their businesses. Our insights and capabilties are designed to transform and evolve your business swiftly and collaboratively.

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