Over the past 20 years businesses have evolved to meet the digital needs of their employees, patients, and consumers – but at great cost and often through time-consuming projects that result in incremental change.
Businesses are often faced with hard choices between innovation investments that have the potential to significantly improve operations, revenue, employee and customer experience; or incremental changes that pose little risk but offer little reward. Costly projects that require significant technology investments are often the core pain point of senior executives looking for opportunities to improve their operation. Failed digital investments leave leadership teams with few answers for board members and staff concerned with their inability to meet the demands of their customers and employees.
Digital transformation is a term that has changed as much as the promise it describes. We define digital transformation as the ability to seamlessly integrate digital at every point of experience within a business, extending its ability to fulfill its mission. Your digital investments must measurably help your organization operate according to your values, meet key strategic goals, and fulfill your mission.
Beyond the KPI’s and measurements – you might not be able to witness transformation as it happens, but you’ll know it when you see it. As digital transformation takes hold, communication improves, operational efficiencies are discovered, and people operate with the tools they need to help your business be as competitive as possible. The transformation process is more than a step between plans and action, it is a process of discovery that reveals the problems that prevent your business from addressing the fears, needs, goals, and desires of your customers and your people.
Transformation isn’t a solution looking for a problem, it is a decision to uncover and reveal the institutional challenges you face every day – and the potential solutions that can address those challenges. The last step is where solution planning, technology, and design converge to create new disruptive models, clarified mission, vision, and values, and cutting-edge product innovations that set your brand apart as a leader and change agent.
We move swiftly to help our client partners establish program direction from day-one with clear goals and a business case for future technology and experience investments. Our teams embed with our clients, learning and experiencing the business first-hand, listening more than we speak, and determining the addressable pain points that will have the greatest impact.
Transformation isn’t magical, it’s methodical and we bring clarity and predictability to an often obscured and opaque process.