Digital transformation frameworks, like any framework, give decision-makers a starting point. This digital transformation framework provides a repeatable process, strategic planning and implementation, when it comes to repositioning a business to achieve digital maturity. This is our process for developing mature digital capabilities through digital transformation.
Our strategists work with you to ground your digital transformation in terms of target business outcomes. Digital business is often defined through the lens of the customer experience, and although a key driver for business outcomes, the customer experience is one of many key components in a successful digital transformation strategy. Transformation objectives often map to the following needs:
You will have a unique set of transformation objectives and different priorities, but this is a grounding first step for organizational alignment.
Too often digital transformation programs dive deep into organizational transformation and technology platform selection without truly understanding the needs of the audience. Understanding the needs of your audience is the single greatest influencer on future success whether you are driving internal innovation or external customer experience transformation. Audience personas, behavioral analysis, heuristic analysis, and observational research illuminates areas of opportunity and pain points across the digital continuum.
Disruptive mobile, wearable, artificial intelligence, and mixed reality technologies now serve as the foundational building blocks – some mature, some emerging – in the new digital business platform ecosystem. We help you form a holistic view across all these enablers that can help to maximize business benefits in the short term and unlock new forms of value in the years ahead.
Based on your needs, we help you identify and select the right combinations of these technologies to achieve your strategic business goals. Improving the customer experience, optimizing the digital workplace, transforming processes, and simplifying management are all part of the foundational business strategy that will help your business evolve.
Innovative products and services require a new competency that defines how you design, develop, deploy, manage and continually evolve your digital services. Agency 39A helps you as your implementation partner as well as developing the competency to continually innovate.
We augment our implementation capabilities with consultative expertise that can be leveraged to develop fully-operational internal innovation, CX and UX studios, defining the org chart, and helping you acquire the right talent to sustain and scale your investment.
Having established the organizational design for digital business, we will help you identify the latest technology that most effectively achieves your strategic goals. Instead of monolithic platforms that are tied to an inflexible transformation strategy, we will help you design a platform of cloud-based, distributed services from best-in-class providers - ensuring the most flexible and tailored solutions possible.
Transformation is a process and during the journey to the future platform you will still support and maintain existing applications and infrastructure. While some elements may be retired or modernized, other elements may need to co-exist and be integrated into the new platform.
An agile and iterative journey to the future platform will optimize infrastructure, simplify management, improve the user experience, and transform business processes. This ensures that your business can gain early benefits from data-driven transformation while systems integration continues forward.
Now that you know the core components of a successful digital business transformation, it’s time to get started. Our team can provide you with the right services and input to accelerate your business towards becoming a digital-first organization. From strategy development and implementation, to digital technology selection and operations management, Agency 39A will help you steadily walk the path to good digital transformation.
